Hej! I’m Fredrik, a strategic thinker and creative tinkerer based in Malmö, Sweden. I’m a creative communications professional with a rich background spanning over a decade, covering diverse roles in the public sector, digital agency, and dynamic startup environments, at both global and local levels.

I'm here to support your needs in communication strategy, concept development and content production. If you’re curious about what we can do together, don’t hesitate to say hello!

A selection of my work…

(A selection of) My work…

Malmö - video

“Experiences, people, memories” . After the restrictions were lifted we wanted to make a video that focused on the people who work hard to make Malmö a great destination. The people who were hit hard and often work in the background. The people who are always ready to welcome guests and create unforgettable memories and experiences.
Link to video
Production agency: Edisen
Malmö - video

“Welcome to Malmö”. Partnering with Visit Sweden, Malmö Tourism created a suite of content to promote the destination. The feature video shows authentic Malmö locals in their natural habitats, explaining what’s so nice and unique about the city. Translated into four languages, the video has been seen over a half a million times.
Link to video
Production agency: OTW Stockholm
Pause - app

“Relaxation at your fingertip”. PAUSE is a collaboration between ustwo and Danish mental health company PauseAble. Launched in October 2015, PAUSE quickly rose on the iOS rankings and sold tens of thousands of copies on the first weekend. I worked on app copy, marketing content, script, PR and product launch.
Video
Selected press:
Wired, FastCo Design, TechCrunch
Sway - app

“Mindfulness in motion”. Following the success of PAUSE, ustwo and PauseAble joined forces again to create Sway. Yet another revolutionising approach to meditation - this time through body movement. Again, I contributed with app copy, marketing content, script, PR and product launch.
Video
Selected press:
Creative Review, Wired, TechCruch
The Workbook - creative notebook

How can a conference as a learning experience be reshaped and enhanced? In close collaboration with The Conference’s organisers, I supported in the creation of a special conference companion that was given to every attendee of The Conference. Designed as a a space and a catalyst for reflection, The Workbook was a charming conference companion that’s always sincerely interested in your key takeaways.