Hej! I’m Fredrik, a strategic thinker and creative tinkerer based in Malmö, Sweden.

I am…

a seasoned communications expert with a rich background spanning over a decade, covering diverse roles in the public sector, agency settings, and dynamic startup environments, both at local and global level.

My communication philosophy is built upon a holistic blend of creativity and strategy, where data-driven insights form the cornerstone of my decision-making process, aligning seamlessly with organisational and business objectives.

I’m a curious person with a flexible mindset and employ a pragmatic outlook. Always open to new opportunities and constantly challenging the status quo.

I do…

Strategy

Why – is the foundation. It’s the who you are, why you exist, why your product matters. My philosophy is that "why" is the key to building authentic experiences and success. Together, we'll uncover your unique "why," set a clear vision and define tangible goals.

Concept

How – is the bridge that connects your why with reality. How do we bring your dreams to life? How do we craft a captivating brand and narrative into a engaging experience? Together, we'll shape the "how" into a powerful concept that resonates with your audience.

Content

What – captivates your audience, fuels their desire for more and builds relationships. It’s the magic of conversation, the bedrock of trust, where thinking becomes feeling. This is where it gets real. Together, we'll create the irresistible "what" that speaks directly to the feels.

I'm here to support your needs in communication strategy, concept development and content production. If you’re curious about what we can do together, don’t hesitate to say hello!

(A selection of) My work…

Malmö - video

“Experiences, people, memories” . After the restrictions were lifted we wanted to make a video that focused on the people who work hard to make Malmö a great destination. The people who were hit hard and often work in the background. The people who are always ready to welcome guests and create unforgettable memories and experiences.
Link to video
Production agency: Edisen
Malmö - video

“Welcome to Malmö”. Partnering with Visit Sweden, Malmö Tourism created a suite of content to promote the destination. The feature video shows authentic Malmö locals in their natural habitats, explaining what’s so nice and unique about the city. Translated into four languages, the video has been seen over a half a million times.
Link to video
Production agency: OTW Stockholm
Pause - app

“Relaxation at your fingertip”. PAUSE is a collaboration between ustwo and Danish mental health company PauseAble. Launched in October 2015, PAUSE quickly rose on the iOS rankings and sold tens of thousands of copies on the first weekend. I worked on app copy, marketing content, script, PR and product launch.
Video
Selected press:
Wired, FastCo Design, TechCrunch
Sway - app

“Mindfulness in motion”. Following the success of PAUSE, ustwo and PauseAble joined forces again to create Sway. Yet another revolutionising approach to meditation - this time through body movement. Again, I contributed with app copy, marketing content, script, PR and product launch.
Video
Selected press:
Creative Review, Wired, TechCruch
The Workbook - creative notebook

How can a conference as a learning experience be reshaped and enhanced? In close collaboration with The Conference’s organisers, I supported in the creation of a special conference companion that was given to every attendee of The Conference. Designed as a a space and a catalyst for reflection, The Workbook was a charming conference companion that’s always sincerely interested in your key takeaways.